This article examines the role of similarity-attraction between African American-led nonprofits and the predominately African American youth they serve. Informed by interview data with executive directors, board members, volunteers, and students, this research captures how similarity-attraction operates in the context of three, well-established African American-led nonprofit organizations by utilizing an old-school values approach. The findings suggest that each of these programs provides a direct focus on African American history and positive role models. Further, these programs teach African American youth how to excel while being black, from people who know first-hand what that experience entails. Nonprofit program leaders become trusted sources of advice and, ultimately, build self-confidence in the youth they serve. Given the limited research that focuses on African American-led nonprofits, this research illuminates an important, understudied area in nonprofit studies.
Gooden, Susan T.; Perkins, Michael L.; Evans, Lindsey L.; and Pang, Yali
"Similarity Attraction and Old School Values: African American Led Nonprofits and African American Youth,"
Journal of Public Management & Social Policy: Vol. 24
, Article 4.
Available at: https://digitalscholarship.tsu.edu/jpmsp/vol24/iss2/4