Document Type

Dissertation

Date of Award

1984

School/College

College of Education (COE)

Degree Name

Doctor of Education

Abstract

The purpose of this study was to ascertain whether institutional control as defined by private and public colleges and universities, institutional setting, as defined by two-year and four-year colleges and universities, and institutional geographical location, as defined by the states of California, Pennsylvania, and Texas, had any measurably significant difference on academic program planning emphasis and value in the area of labor market demand. A mail survey instrument developed by Brazziel and revised by Taherian was sent to the entire 727 academic vice presidents in colleges and universities located in the states of California, Pennsylvania, and Texas. Four hundred and one usable completed instruments were returned. The statistical analysis utilized the t-test for independent groups, whereby two groups were involved, as was a one-way analysis of variance where three groups were involved. The .05 or better alpha level was used to indicate significant difference. Based upon the findings of this study, it was determined that the academic vice-presidents in private and public colleges and universities share similar views about the equality of emphasis and value they put on the various facets of academic program planning. On the total scale, Demand Assessment subscale, Institutional Development subscale, Market Analysis subscale, and Market Development subscale, the academic vice-presidents had similar views about the equality of emphasis and value of academic program planning in the area of labor market demand. Findings for academic vice-presidents of two-year and four-year colleges and universities showed a similar sharing of views. The academic vice-presidents in colleges and universities located in the states of California, Pennsylvania, and Texas share similar views about the equality of emphasis and value they put on the various facets of academic program planning, but have different views about the equality of value they put on one facet of academic program planning in the area of labor market demand. Based on the findings between the academic vice-presidents in the states of California and Texas, a follow-up study is recommended to determine the source of the greater significant mean value.

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