"Advertising to Children and the Long-term Effects of Obesity on Health" by Joirdon Karl Nicholas
Honor’s College Freeman Research Journal

Date of Award

Fall 4-2021

Document Type

Thesis

Department

Health, Kinesiology and Sport Studies

First Advisor

Dr. Iris Lancaster

Abstract

America spends more money on health than people anywhere else in the world and ranks 11th in the world of developed nations in terms of performance. Americans live shorter less healthier lives and the trends are not improving especially in minority communities. In my research, Americans are focused on the wrong things when they think about health. Health is not defined by seeing a physician or taking medicines. Health should be defined as life circumstances, from the cultures we come from, and the neighborhoods we live in. Advertising to children that leads to obesity has generational impact especially in minority communities where systemic racism has created inequities that exist until today. My thesis will focus on the systemic barriers and how childhood obesity has long-term effects on healthcare disparities in minority communities. The topics I will explore are systemic racism concepts like redlining, food deserts, and advertising and their linked to healthcare disparities.

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