Honor’s College Freeman Research Journal

Author

Jamalia Henry

Date of Award

Fall 5-2019

Document Type

Thesis

Degree Name

Bachelor of Business Administration

Department

Marketing

First Advisor

Mayur Desai

Abstract

Toni Sorenson once said, "Weight loss doesn't begin with a dumb bell; it starts in your head with a decision." Starting a business begins with an idea but the decision is up to the person to bring it to reality. My thesis will discuss the beginning of a new journey in my life that I used as a route to create sustainable wealth; an outcome that transformed into a passion and business venture. In addition, discussing strategies and skills that will help one become an entrepreneur who may be in need of guidance.

"How to Start an Online Business" will unravel the commitment and steps it takes to becoming your own boss. From developing a certain state of mind, to filling legal documents, providing recommend tips, understanding your customers, and more. To be an entrepreneur, one of the first steps is to think like one and having background knowledge in the industry. Chapter one introduces a list of things that will help one develop a plan and purpose to get into the mindset of thinking like an entrepreneur to achieve certain tasks to jumpstart the process. Followed by chapter two that goes into depth on the importance of why a person should protect their business legally. Some of the topics pointed out are business plans, reseller permits, employee identification numbers, trademarks, and more. Being your own boss involves tedious tasks that are needed to protect it, especially if the persons intends to grow and develop their brand along the way.

Next, it's time to get creative in chapter three and launch your own online store. Amongst using a ton of different tools, the goal is to stand out from the competition and determine how can your website be unique. Currently, e-commerce retail stores are blossoming online and it is time for the next big thing.

Included in

Marketing Commons

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