Honor’s College Freeman Research Journal

Date of Award

5-2019

Document Type

Thesis

First Advisor

Claiborne, Claudius

Abstract

This Senior Honors Thesis explored the idea of static advertising and dynamic advertising in the fashion industry. It discussed the similarities and the differences between the two styles of advertising (with an emphasis on the fashion industry), gave examples of both styles of advertising and explained the results of the research plan initiated to understand how static advertising and dynamic advertising impacts the fashion industry within our current society. Participants for the research plan included twelve Texas Southern University students that were split into four categories: Marketing Majors, Business Majors, Fashion Entrepreneurs and Other Majors. Throughout the Spring 2019 semester, each student was given an in-person interview to understand their knowledge of static advertising and dynamic advertising and to receive their opinion about the two advertising styles' use in the fashion industry for our current society. Results are discussed in terms of qualitative data, showcased in various tables, based off of the answers given in the interviews.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.