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The purpose of this guide is to present a consistent voice and set of messages for the W.K. Kellogg Foundation’s Food & Community program. These messages are catalysts that tell the story of our work together – what the work is about and, more importantly, why it matters. This guide is for W.K. Kellogg Foundation (WKKF) grantees, partners and staff involved in Food & Community. We are all in this together, working to reach our individual, organizational and collective goals. Though we each have messages specific to our cause, we can build a stronger national voice – and increase our impact – when we advance key messages in unison.