Abstract Title
Applicable Theme
The Interactive Classroom
Location
RM 242, JHJ School of Business, Houston
Event Website
http://www.tsu.edu/academics/colleges-and-schools/jesse-h-jones-school-of-business/
Start Date
27-10-2016 11:00 AM
End Date
27-10-2016 12:00 PM
Description of Abstract
This abstract discusses the need for a fundamental change in the teaching of marketing at our universities, and presents a new curriculum reflective of marketing in a digital age and and approach to implement it.
Included in
New Technologies Supporting Teaching and Learning
RM 242, JHJ School of Business, Houston
This abstract discusses the need for a fundamental change in the teaching of marketing at our universities, and presents a new curriculum reflective of marketing in a digital age and and approach to implement it.
https://digitalscholarship.tsu.edu/swbatc/2016/Social/3
