Presenter Information

Emmanuel Finnih, TSUFollow

Applicable Theme

The Interactive Classroom

Location

RM 242, JHJ School of Business, Houston

Event Website

http://www.tsu.edu/academics/colleges-and-schools/jesse-h-jones-school-of-business/

Start Date

27-10-2016 11:00 AM

End Date

27-10-2016 12:00 PM

Description of Abstract

This abstract discusses the need for a fundamental change in the teaching of marketing at our universities, and presents a new curriculum reflective of marketing in a digital age and and approach to implement it.

Included in

Marketing Commons

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Oct 27th, 11:00 AM Oct 27th, 12:00 PM

New Technologies Supporting Teaching and Learning

RM 242, JHJ School of Business, Houston

This abstract discusses the need for a fundamental change in the teaching of marketing at our universities, and presents a new curriculum reflective of marketing in a digital age and and approach to implement it.

http://digitalscholarship.tsu.edu/swbatc/2016/Social/3